Commercial ending:
After leaving the can, Joe, somwhat powered up or more vitalised, does powerful "dtrong-man" pose, then sees people around him and begins to make it look like a shrug,as this happens, the screen fades and the can (3D) will apear, and the words "Rapture: Kick your day up a notch" come up
Saturday, March 14, 2009
Tuesday, March 10, 2009
S-s-s-s-storyboard




Storyboard, people, wooo. Probably going to change the "in-can" craziness. It's probably going to be a lot of coming up with things on the spot more than anything else. Otherwise, this will be pretty much what the ad will look like: ten seconds in "real" world, ten in the can, ten for the crap at the end.
Saturday, March 7, 2009
Tuesday, March 3, 2009
NAME CHANGE!!!
Today we have decided to change the name of our energy drink as we wanted the target audience to relate to the name of our product. So after much research we have come up with the name RAPTURE. The actual meaning of this is as follows, 'a euphoric transcendent state in which somebody is overwhelmed by happiness or delight and unaware of anything else'. We believe that this is the state in which we think the consumers of our product will feel.
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