Tuesday, March 3, 2009

NAME CHANGE!!!

Today we have decided to change the name of our energy drink as we wanted the target audience to relate to the name of our product. So after much research we have come up with the name RAPTURE. The actual meaning of this is as follows, 'a euphoric transcendent state in which somebody is overwhelmed by happiness or delight and unaware of anything else'. We believe that this is the state in which we think the consumers of our product will feel.

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